Fast Casual Restaurants Seek Pinterest to Extend Online Brand

Uncle Maddio’s Leads the Way as One of the First to Promote on Pinterest 


May 15, 2012 (Atlanta, GA)— Uncle Maddio’s Pizza Joint is one of the first fast casual dining restaurants using Pinterest to extend their brand. With 12 fully-decked Pinterest boards, Uncle Maddio’s turns an in-store dining experience into an online user experience. By capitalizing on the success of the fastest-growing social media tool, Uncle Maddio’s promotes their store’s culture – and exposes their brand – to an eager audience of Pinterest users.


Pinterest is a social media site that engages users by allowing them to upload, organize, and share images with other Pinterest users on as well as cross-promote on Facebook and Twitter. A Pinterest page is populated with “boards” that organize “pins” (images with embedded links) by topic. Two years ago, Pinterest was launched as a social media site for individuals. Now, Pinterest is one of the top five online sources driving traffic to brands. With more than 11 million unique U.S. hits per month, that’s big news for businesses.


As an up-and-coming fast casual restaurant chain, Uncle Maddio’s saw a golden opportunity in Pinterest. You see, Pinterest users are primarily women, and a recent survey showed that women trust Pinterest more than the gold-social-media-standard, Facebook. Additionally, Pinterest surpassed Twitter in its rates for users spreading product information, learning about new products, and seeking advice and recommendations. As an emerging brand – and one who targets women as a key market segment – Uncle Maddio’s and Pinterest was a match made in online marketing heaven.


As one of the only pizza chains to offer both gluten-free and vegan menu options (including vegan cheese), Uncle Maddio’s created Pinterest boards dedicated to gluten-free and vegan recipes. Each month, a new board is created for the Uncle Maddio’s ingredient of the month (spinach, strawberries, bacon, for example). For the younger crowd (and more specifically, their parents), Uncle Maddio’s hosts a weekly Art Camp for kids and a “Picky Eater Club.” On Pinterest, this translates to boards devoted to kids’ crafts and fun food creations. The Pinterest boards “Pizza Art” and “Food Art” reflect the fun and funky artsy décor inside an Uncle Maddio’s restaurant. One of the most populated and more popular boards on the Uncle Maddio’s Pinterest page is “Kitchens We’re Mad For” – great kitchens and good food make sense!





About Uncle Maddio’s, the Next Generation Pizza Joint 

Uncle Maddio’s pioneered the concept of fast casual pizza restaurants. With over 47 toppings, 3 crusts, 6 sauces, and 7 cheeses, including vegan and gluten-free pizza options, the possibilities for delicious and healthy pizzas are endless. You build it, we bake it. Plus, we have fresh salads made-to-order, toasted paninis, affordable, kid’s sized pizzas and the new Coca-Cola Freestyle machine. With stores in Georgia and Kentucky, 15 more scheduled to open in the Southeast in 2012, and 70 stores in development, Uncle Maddio’s is the leader in fast casual pizza. To own an Uncle Maddio’s franchise in your neighborhood, email Roger Wagerman at or go to